Kevin Hogan - Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere [Ebook (EPUB/AZW3)]
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Book Description
Publication Date: March 12, 2013
There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a jobyour entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what's going on in your head than it does on what's going on in theirs. Your expectations, the words you choose, the environment in which you ask these questionsso many factors that you controlcan determine whether you hear a "yes" or a "no."
Invisible Influenceshows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You'll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to:
-Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectations
-Know how much information to give to someone
-Determine what people lose if they don't do business with you, and then leverage that knowledge
-Use photos in order to make yours a familiar, and therefore more attractive, face
-Recapture someone's attention
-Use stories to explain what statistics can't
-Help other people find meaning in their own actions and decisions
-And much more!
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