Roger Cox, Paul Brittain - Retailing: An Introduction 5th Edition [1 Ebook (PDF)]
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Amazon price: $59+
"Cox and Brittain provide an excellent grounding in all the operational systems of retailing, including interactions of consumers with retail environments, how marketing strategy is implemented via elements of the retail mix. The authors outline the skills store managers need to operate in business. Students and retailers alike can learn much from this book." Grete Birtwistle, Head of Division of Marketing, Glasgow Caledonian University
Retailing: An Introduction, 5th edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organization¿s activities, so that the reader will have a solid platform on which to build.
Intended not only for college and university students, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require further knowledge of the way retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
"This is an excellent book that provides a comprehensive and readable introduction to all aspects of retailing and the fundamental elements of retail management." Graham Beaver, Professor of Corporate Strategy, Nottingham Business School
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