John Carlton - 2013 ACTION SEMINAR
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| You may have seen other marketing events where the main topic of most of the presentations was why you should buy the speaker's high-priced coaching program. This is NOT how we do things at The Action Seminar. All presenters explained and demonstrated actual strategies, techniques, and tools they are using in 2013. In other words... What's Working Now. Not a sign high-pressure pitch here. Here's a partial list of the experts and topics: John Carlton... All your plans and high-end technologies and cash-dense marketing won't do squat for you... if you ignore the fundamentals of good salesmanship. Thus, some essential "Get It Right The First Time" advice from a grizzled old-school professional can transform the way you launch any project or career. If you don't close sales, you've got yourself a hobby, not a business. John Carlton ("The most ripped-off writer on the Web and the most respected copywriting teacher alive.") stocks your tool kit with essential street psychology... old-school salesmanship tactics... and the high-end skill sets for tweaking interest, persuading and closing the modern ADHD-addled, trust-damaged, skeptical prospect. "The 5 Old-School Revelations That Changed My Life" Jon Correll...  "Website Conversion Techniques You Could Learn On Your Own... If You Had 5 Years and $500,000,000 Burning a Hole in Your Pocket." Conversion Voodoo is somewhat unique in several ways. First, they charge their clients $0 to get started. They only get paid if they increase profits. Client's profits don't go up? Conversion Voodoo doesn't get paid. Second, if your company doesn't already do many, many, many millions of dollars a year in sales, they won't work with you. You can try begging. Others have. It doesn't help. Jon Correll rarely gets on a stage. He didn't spend any time on marketing theory. Instead, he produced steady stream of specific examples (most of them very easy for even the most tech challenged to implement) that have proven - over and over and over again - to increase website opt-ins and sales closing rates. Jon shared his vast experience at the Action Seminar because he's a friend and a member of the Platinum Mastermind Group I co-host. And because I begged and made it clear I would continue to beg until he agreed. If you want to learn what Jon Correll knows about increasing landing page opt-in rates and website sales closing rates, you've got a few options. You can either already have, or quickly build, a business that does over $300,000,000 a year in on line sales... or you can grab these videos. Mike Koenigs... Mike Koenigs, the CEO and Founder of Traffic Geyser and Instant Customer, left his standard presentations on marketing technologies at the office... and gave us something new and unique. Sharing techniques he adopted out of desparation... brought on by an extremely serious health scare that reduced him to about a 45 minute work day for much of the past year... Mike figured out how to shortcut even the remarkable shortcuts he was already using. "6 Strategies That Made This Past Year My Most Profitable" You'll learn state-of-the-art strategies for... Becoming an Instant Expert and Authority...How to leverage the power of video marketing (you can't just slam the same videos everywhere any more)... Using Crowd Capture to build your list fast... and three different closing strategies, including the Mobile Convenience Close that bumped attendence at a recent live event by 20%. You'll also see some of the techniques Mike's most successful clients have put into action. Harlan Kilstein... One year ago, Harlan Kilstein started an ordinary blog about dogs. Nothing special there. "How to Generate Mega Traffic... Without SEO, Paid Ads, or Black Hat Shenanigans." Fast forward to just one year later... and his blog is getting nearly 300,000 page views a month. Some of his posts generate more than 10,000 Likes. Three times his bone crushing traffic has brought the site crashing down... forcing him to buy bigger and bigger servers. If you want to discover how sites get traffic without buying it or doing SEO, turn up the speakers as Harlan explains "The SuperSite Formula". Brian Johnson...  "Really Big (I'm Talking HUGE) Marketing Mistakes. How to Repeat Them and How to Avoid Them. It's All Up to You." I've invited Brian Johnson to every Action Seminarbecause I don't know anyone more knowledgeable about improving the overall performance and profitability of any business. When I met him, he was managing operations at Strategic Profits. Today, he advises multi-million to billion dollar companies like Precious Moments, Nordstrom's, Rue La LA, U.S. Postal Service, and 101Financial on advanced conversion techniques and multichannel marketing. Brian recently contacted many of the businesses he's worked with and asked them,"What were the biggest 'ah ha' moments you got from working with me? What didn't you know before I showed up?" Brian shares these moments and the resulting profit breakthroughs with you. Bond Halbert... Updating the principles in his fathers now world famous A-Pile / B-Pile Speech, Bond Halbert shares a very simple and very powerful technique that consistently gets email open rates way beyond the industry standards. Whether you are a professional wordsmith or flunked English class... you will be able to boost your email marketing profits using these simple tactics starting with the first email you send after watching this presentation. "The Online A-Pile / B-Pile Speech (How to Get Your Emails Opened & Read)." Kevin Rogers... Former stand-up comic turned big dog freelance copywriter,Kevin Rogers, teachs you how to write very short high-impact sales messages that trigger "gotta-have-it" impulses and convert like mad, even to your most jaded and distracted prospects. "60 Second Sales Hooks" SPECIAL NOTE: I'll bet you this is going to be the most entertaining hour of your week. Even if there wasn't a killer marketing lesson, I'd watch this again for the laughs. Former stand-up commedians are just plain funnier on stage than the rest of us. John Paul Mendocha... John Paul Mendocha came to Internet Marketing 11 years ago, having already established himself as top sales rep (helped taking one company all the way to a Top 20 spot on the INC 500 list) and an acknowledged business turn-around expert. "Google is a slot machine and Facebook is like counting cards in Blackjack." He's spent the last 3 years working as the Director of Sales for Perry Marshall (of AdWords and Facebook advertising fame), building sales funnels for Perrys business and many of Perrys top clients. Over 80% of the people John works with are, on the day they land in his world, losing money on both their Google Adwords campaigns and their Facebook ad campaigns. John shows them how to turn that around. In this Action Seminar exclusive presentation, John explains the important "mindset" difference between different types of paid traffic, and then some memorable analogies that will help you turn those PPC/PPV minus signs into profits. Ben Morris...  In the late 1800's, John Wanamaker said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In the early 2000's, Ben Morris and his amazing collection of tools has finally solved that problem for you. In "Big Data For The Little Guy", Ben shows you how small businesses (even one man/woman shops), can reduce ad budgets and multiply profits... at the same time! The "trick" is to use his simple and affordable tools and techniques to access and unlock the power of psychographic and demographic data. Until very recently these marketing powers were only available to the biggest of the big companies. If you are spending any money on advertising, and would like to learn how to get your ads in front of prospects proven to be likely to purchase your products and service... and at the same time quit paying to put your ads in front of people are almost certainly never going to buy your stuff... you owe it to your profits to learn see what Ben has to show you. The Infamous Copy Court...  Watch as Simple Writing System coaches critique the effectiveness of attendee's websites and sales letters. Take notes (that you'll be able to apply to your own copy) as they point out weak headlines and sales angles... and then transform those weaknesses into compelling hooks and offers. |  |
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