Apress - The Definitive Guide to Google AdWords - May 2012 [ 2 eBook (EPUB , PDF)]
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Code:
Paperback: 388 pages
Publisher: Apress; 1 edition (May 2012)
Language: English
ISBN-10:1430240148
ISBN-13: 978-1430240143
File Size: 53.7 MiB
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.
Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
Geo-targeting, distribution, and placement of ads
Advanced account management and budget strategies
Keywords, metrics, and ROI management
Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
Mobile marketing implementations and strategies
Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
What youll learn
The hows, whys, and history of SEM and Pay-Per-Click web technologies
How to set up and manage a Google AdWords account
How to create and manage tightly focused ad campaigns
The technology behind AdWords
Selecting the best keywords and phrases to trigger your ad on a search page
ROI management of your campaigns
Optimizing the quality of your landing page
Using AdWords for mobile marketing on smart phones and tablets
Who this book is for
Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.
Table of Contents
SEMÂ and the Google Ecosystem
AdWords in Depth
Marketing with AdWords
Getting Started with AdWords
Local Advertising and Location Targeting
Keyword Strategy
Creating Ads and Landing Pages
The Display Network
Mobile Advertising with AdWords
Account Management and Optimization
Google Analytics and Actionable Data
Testing with WebSite Optimizer
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