[GET] Dan Kennedy - Marketing To The Affluent 2013

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Read the whole pitch letter (included in this torrent):
What we’ve done is shifted our mission to find the customers, clients, and patients from the top rungs of the economic ladder…the people who have money and are willing to spend it…and implemented it with our clients.

And after 40 years of testing and tweaking in our “marketing lab” we’ve discovered the secret formula--the keys to unlocking the vault to virtually unlimited riches.

This is about targeting the ideal customers, clients, and patients that are NOT price or fee resistant. Too many business owners, marketers, and entrepreneurs, make the mistake of marketing to customers that barely have enough to spend on food and shelter.

They shop at the Dollar Store or Wal-Mart…eat at Taco Bell or Denny’s, and stay at the Budget Inn or the Motel 6. And their buying decisions are heavily influenced by price.

And at the polar opposite of the spectrum are the new “super” class of customers: the affluent new SPENDING class that have money and is ready, willing, and able to spend it on “premium” goods and services.

They shop at Nordstrom and Saks Fifth Avenue, eat at Morton’s and Ruth’s Chris, and stay at the Four Seasons and the Ritz Carlton. They want something…and they’re willing to pay ANY price!

So, Who Are These Big Spenders…And
Why You Should Target Them?


Good question…here’s the answer: We are in the midst of an demographic revolution with the peak of the Baby Boomers population, and the emerging MASS-AFFLUENT.

They are creating what I call a new “Spending Class” of consumers that need to be understood and targeted by you!

You’ve probably seen all the “doom and gloom” on the TV about how the economy is in the dumps…and that nobody’s buying. Well, if that’s the case then why do you see thousands of people lining up to buy iPhones every year or so?