Greatest AdWords seminar in history -- Expires Midnight Wednesday. DVD's of my landmark Maui AdWords Elite Master's Summit -- Last chance pricing $399
The most powerful tool you have in your AdWords CTR tool belt is your Display URL.
I've had students switch from failure to success just by improving their domain name.
From SoarLearning.com --> StudySkills.com = 30-40% higher CTR. Not just AdWords but everywhere. That is a HUGE deal. And it's not temporary, it's permanent.
--> But that's not what I want to talk about today!
Today, let's talk about the domain name you ALREADY HAVE.
Roundtable member Phil Wilson is an attorney who helps companies deal with unions. He's the #1 guy in that space. His website is
- not the sexiest domain in the world. But what clever things can he do with it?
1) SUBDIRECTORY - he can make all kinds of clever copy moves, like
or
or
Remember, anything you don't have room for in the ad itself, you can work into your domain name somehow. You make a directory on your server and redirect it. You can do this with WordPress as well.
2) SUBDOMAIN - VERY few people do this:
or
or
3) You can use both:
Also...
Google forces domain names to www. and lowercase, so Phil can't even do LRIonline.com which looks a lot better. But Google has to respect the capitalization of subdomains and subdirectories because some servers are case sensitive.
Only one advertiser in 10 does ANY of this stuff.
Now… this is only the most BASIC AdWords 101 technique. All by itself it can boost your clicks 10-20% overnight.
My array of speakers delivered a treasure trove of more advanced strategies in Maui. My Maui Seminar was the most advanced seminar in the history of AdWords. I'm putting it in the vault starting August 1, but until Wednesday you can buy the DVD's for $399. Get it while it's hot:
This will have to be a fast action gb - it expires in 2 days
Interested:
1. Carly
Code:
http://www.perrymarshall.com/mauidigital/The most powerful tool you have in your AdWords CTR tool belt is your Display URL.
I've had students switch from failure to success just by improving their domain name.
From SoarLearning.com --> StudySkills.com = 30-40% higher CTR. Not just AdWords but everywhere. That is a HUGE deal. And it's not temporary, it's permanent.
--> But that's not what I want to talk about today!
Today, let's talk about the domain name you ALREADY HAVE.
Roundtable member Phil Wilson is an attorney who helps companies deal with unions. He's the #1 guy in that space. His website is
Code:
www.lrionline.com1) SUBDIRECTORY - he can make all kinds of clever copy moves, like
Code:
www.lrionline.com/MichiganRulingCode:
www.lrionline.com/FightTheUnionCode:
www.lrionline.com/EarlyWarningSigns2) SUBDOMAIN - VERY few people do this:
Code:
MichiganRuling.lrionline.comCode:
FightTheUnion.lrionline.comCode:
EarlyWarningSigns.lrionline.comCode:
FightTheUnion.lrionline.com/MichiganRulingGoogle forces domain names to www. and lowercase, so Phil can't even do LRIonline.com which looks a lot better. But Google has to respect the capitalization of subdomains and subdirectories because some servers are case sensitive.
Only one advertiser in 10 does ANY of this stuff.
Now… this is only the most BASIC AdWords 101 technique. All by itself it can boost your clicks 10-20% overnight.
My array of speakers delivered a treasure trove of more advanced strategies in Maui. My Maui Seminar was the most advanced seminar in the history of AdWords. I'm putting it in the vault starting August 1, but until Wednesday you can buy the DVD's for $399. Get it while it's hot:
Code:
http://www.perrymarshall.com/mauidigital/Interested:
1. Carly