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[GET] Lynda.com - Building an Integrated Online Marketing Plan [30 Videos (MP4)]

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Lynda.com - Building an Integrated Online Marketing Plan [30 Videos (MP4)]





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Building an Integrated Online Marketing Plan


Author: Matt Bailey
Duration: 3h 9m
Released: Jul 15, 2013


Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.
Topics include:


  Assessing your resources and budget
  Developing your brand's narrative
  Avoiding mixing mediums
  Marketing via search, email, and blog posts
  Reaching fans on social media
  Integrating video
  Researching the market
  Publishing content
  Reviewing your success





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