creativeLIVE - Jared Bauman - Pricing, Strategy, and Business for Photographers [3 Webrips (FLV) 2 Docs (PDF)]
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Note, this is purely a business course for photographers, it doesn't teach you how to take pictures it shows you how to price them and market yourself.
Join photographer and business expert Jared Bauman for a three-day introduction to creating, running, and growing a successful photography business.
Throughout this workshop, Jared will break down the process of starting and running a successful photography business into clear, simple steps. Youll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. Hell also show you how to maximize your profit with effective pricing strategies. Youll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.
Whether youre just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, youll come away from this course with the inspiration and knowledge to create a business thats just as dynamic as your photographs.
BIO:
Jared Bauman has built a photography studio in Southern California, Bauman Photographers, that photographs over 75 weddings and 1,000 corporate headshots annually. In business for 12 years, Bauman Photographers is an excellent example of a customer-focused associate model in the photography industry. In addition, Jared is the Founder and President of ShootDotEdit, the First Choice Post Processing partner for the Wedding Pro. The company has grown to service more than 6,000 photographers in over 45 countries. Together with his team, he has helped to proliferate industry advancing concepts such as Fast is Best, which speaks to ShootDotEdit's 48 hour turnaround time. With an education in Business from the University of California, San Diego, Jared provides the photography community with business resources and education. He is an expert in Photographer Pricing, and has toured the country speaking about how to maximize profits through a clear and simple Pricing structure. His Pricing Consulting sessions are regarded as instrumental in creating effective pricing for individual photographers. Jared has a series of Business DVDs available, designed to provide the photographer with a full range of resources to build a successful business.
Session 1 August 1, 2013
Bonus Materials with Enrollment - Included
Business Roadmap To Success PDF
Pre-Course Exercise PDF
Day 1 Pre-Show
9:00 am - Introduction
9:15 am - Defining Your Goals and Metrics
9:45 am - Goals and Metrics Q&A
10:45 am - Assembling a Team and Insourcing vs. Outsourcing
11:15 am - Creating a Company Manual
11:30 am - Jared's Business History
1:00 pm - Print, Online, SEO and Social Media Marketing
1:45 pm - Vendor and Client Referrals
2:30 pm - Specialism with Guest Jeff Jochum
3:00 pm - Defining Yourself in Three Words
Day 1 Wrap-Up
Session 2 August 2, 2013
Day 2 Pre-Show
9:00 am - Homework Review with Guest Jeff Jochum
10:00 am - Pricing: Packages
11:00 am - Pricing: A La Carte
11:45 am - Rebuilding a Pricing Sheet Part One
1:00 pm - Pricing: Extras List
1:45 pm - Rebuilding a Pricing Sheet Part Two
2:45 pm - Natural Upsell and Presentation
3:30 pm - Critiques of Students' Pricing Presentation
Day 2 Wrap-Up
Session 3 August 3, 2013
Day 3 Pre-Show
9:00 am - Introduction
01:02:52
9:15 am - Three Phases of a Consultation
10:15 am - Consultation Q&A
11:00 am - Sales Strategies with Jason Aten
1:15 pm - Sales: Out of Town Clients Q&A
1:30 pm - Six Figure Plan
2:00 pm - Profit Goals with Student
Thanks + Credits
3:00 pm - Building Your Team
3:45 pm - Business Roadmap Challenge
00:04:46
Day 3 Wrap-Up

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