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[GET] D Bnonn Tennant - Attention Thievery 101

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FUB Exclusive! (Or at least I'm pretty sure it is)

D Bnonn Tennant - Attention Thievery 101


If you're on the fence about Bnonn's course with Perry this should help you decide if it's for you.

It's his earlier course and covers similar ground (conversion training beyond just copywriting).

The main report (it's all PDFs, no videos to endure):

  1. The Two Most Important Things You’ll Learn Here, covering the foundational principles on which the report is based: your objectives, and your desirability
  2. Your Lasso, covering the personality of your copy, and the differentiating idea which drives it
  3. Your Homepage, covering the three questions you must answer to orient your prospect, and the three elements you can’t do without
  4. The In-Between Bits, covering the content which does the work of persuading your prospect to convert, and what to include in it
  5. Your Closing Copy, covering your offer, calls to action & the conversion forms your prospect has to fill in to get what you’re offering
  6. But Will They Read It? Covering user interaction, legibility concerns, visual elements—and how all these tie into your conversion rates
  7. Now Make It Better (Not Worse) covering the rule which turned direct-response marketing into a genuine science, and how you should apply it

There's a few bonuses:

  • Special Report 1: Masterminding a Motivating Motif (worth $19), in which I go into detail regarding how to develop a powerful ‘big idea’ to drive your website’s copy…and its conversions
  • Special Report 2: What You Need to Know About B2B Buyers (worth $29), where I explain four crucial differences between selling to business-to-business prospects, and to business-to-consumer ones
  • Special Report 3: How to Get and Use Ace Testimonials (worth $9): a question which confounds most business owners. This report contains two practical checklists for not only getting the best testimonials possible, but also for making them work extra hard for you
  • Special Report 4: Optimizing Legibility (worth $29), where I lay out dozens of tricks and gotchas for ensuring your copy gets read and remembered
  • Special Report 5: How to Spot and Stop “Image Smother” (worth $19), in which I talk at length about how you should and should not use images—with clear examples, and dire warnings about the consequences of mucking this up

And a final report on "99 Power Phrases".

Code:

http://www.mediafire.com/download/81ofk7x808fsvqv/Attention_Thievery.rar

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