Perry Marshall - 80/20 Facebook Express
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| Dear Marketing Professional: No other traffic source in the last 5 years has brought ME more customers for less money. Facebook advertising is working 4X better than ever before, and for more people than ever before. Facebook has finally gotten their !@#$ together. Here, look:  Wall Street handed Facebook its own head on a platter when it realized that it was all cloud and no rain. But during the last year Facebook has been busily pounding the slag off its ad platform, lifting restrictions, adding ad formats and making Facebook ads work on mobile phones. And its working. Facebook for most businesses has frankly been a waste of time, and I wonder if anybody besides me noticed that the economic crash of 2008 perfectly coincided with Facebook taking over the world.But the good news is, their millions of fans and customers are now easy targets for every advertiser in the world who knows the insider secrets. I and a number of my friends and customers and are acquiring customers on Facebook very profitably. Facebook ads are now my #3 source of new customers, behind Google and affiliates. WHY? |  |
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| Because I Have A Secret Weapon My secret weapon is a Planet Perry member named Keith Kranc (Kranz). Between his own secret sauce, a chaos-theory method involving news feed ads, re-targeting and audience matching especially with Facebook dramatically adding features during the last 6 months Facebook has become a lean mean advertising machine. | |
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| Ive Been Disappointed with Facebook Before. But Now Ive made no bones about my disappointment with Facebook, having written a bestselling book about Facebook ads. (I think its the best selling book on the topic. If not, its #2.) You may have heard my gripes that only 10% of business could make it work. Well now that 10% is more like 30% and there are a LOT of business that can now advertise on Facebook very profitably. In fact for the typical local business (i.e. restaurant, yoga studio, church), Facebook is now THE fastest way to get a whole bunch of people walking in the door.
The good news is, you dont have to be an entertainer, an artist, a rock band or wine and cheese party to make this work. When I developed the IsFBforMe.com tool, I was specifically addressing the fact that Facebook is NOT for everybody. If you didnt sell escapism or entertainment, it probably wasnt going to work. However that has changed. Facebook ads are still not for everyone, but the number is now approaching half. Its not for just a tiny minority anymore. | |
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Reluctant to Become a Social Media Drama Queen? No Problem. Heres Why: You dont have to be a circus entertainer or drama queen to make this work, either. In fact it may help if youre not. This morning I talked to a long-respected copywriter whos been creating ad campaigns for 34 years. He said, Every magazine and article I read, everyones talking about Social Media this, Social Media that. I cannot POSSIBLY keep up with it. I said, Bob, you dont need to, because heres the deal. Its still about the same thing it has ALWAYS been about: Buying eyeballs, getting transactions and banking the dinero. Yes, Social Media is cool and going viral is cool and all that. But that doesnt pay the rent. What pays the rent is ACQUIRING CUSTOMERS and SELLING THEM STUFF. He knows how to do that very well. He, like many Planet Perry people, is a guy who prefers to hide in his cave, buy the clicks and present the Irresistible Offer. He doesnt want to socialize. (Im not sure he even likes people all that much. Especially on wet Wednesdays in November.) He doesnt want to LIKE and TWEET and COMMENT and schmooze. He wants to insert quarters in the slot machine, pull the crank and scoop the money off the floor. Marketing is putting $1 in and getting $2 out. And that is what we are teaching here. | |
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| Just attending the first pre-launch webinar and picked up quite a lot. You can directly benefit in 2 ways: * Do it for yourself or * For Companies and get paid. First movers will be winners, its like Google in 2005 all over again. I am in for up to $100 for the VIP package! |  |
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