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[Discuss GB] Audience Builder Blueprint - Steven Washer

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Audience Builders Blueprint 2.0 is a personal coaching program designed to guide you to a thorough understanding of video marketing and production. When you complete the course you’ll be able to quickly and easily make your own powerful and engaging videos to a market waiting and anxious to hear from you.The course has been designed from the ground up to be a step-by-step, non-techie approach to mastering video, with all of the critical stuff you need without any of the stuff you don’t. This has been stripped of all non-essentials to get you on your way in making awesome video, but making it in a way that puts you in a new and powerful light.
Our students amaze themselves at their own expertise by the time they finish this course, and I believe you can do the same!


DETAILS:
The Secret Language of Your Client
The first thing we’ll do together is divine what your clients really want. The great news is that you’ll find this surprisingly easy.
Here you’re going to learn exactly how to transform yourself from a low-paid “expert” to a well-compensated problem solver.
You’re going to learn about your clients’ real-life challenges. When they hear you describe their problem better than they can even describe it themselves, they will listen to you intently.
In this module you’ll learn:


    • The difference between an expert and a trusted advisor. (Hint: you want to be the latter)
    • The step-by-step method for finding out exactly WHERE your ideal clients come together in large numbers
    • How to find people with a history of spending money on the services you offer
    • How to get them to tell you exactly what their problems are
    • How to know when to take their answers at face value and when to dig deeper

No more wondering what to say to whom and how. You’re going to know exactly what will bring you the highest value clients with the thorniest problems, willing to spend what it takes to get them solved. Once you know this, we can move on to the next step.
After you’ve found out (in Module 1) exactly who your audience is and what they really want, you’ll learn how to communicate what you have to offer so that it’s clear and irresistible.

Scripting Formula Magic
Video is completely different than print; the two media DO NOT have much in common. Treating them the same is why so many videos fail to reach their audience. We’re going to solve this problem for you once and for all. In this module you’re going to learn exactly how to translate your text into video. And you’ll find out exactly why video is rightly considered such a high-value medium.
You’ll learn how to:

  • Translate your industry jargon into simple, compelling language that makes your audience pay close attention
  • Make videos that attract clients to your website, convert clients already on your website, and keep clients coming back for more
  • Develop huge numbers of short “silver bullet” video messages directly from what your clients have given you
  • Edit so that no one has to sit through the boring, self-serving blah, blah pseudo-content that causes most videos to fail
  • Know when to use story-based vs. motion graphic-based videos
  • Know how and when to use high production value videos and user-generated videos
  • Learn how to repeat your client’s words in a way that will draw them to you like a magnet
  • Conceptually blend image and audio into a powerful message of attraction
  • Create a compelling video script instead of a lackluster powerpoint
  • Get the result you want from each video you produce
  • Create videos that attract the right clients and keep the wrong clients away
  • Increase dramatically the likelihood of being hired – because the client sees and hears you speaking their language
  • Make your services stand out in the marketplace
  • Get dramatic testimonials from your clients, which will lead to even more clients

Speaking your client’s language is key to giving them what they want.
You won’t have to rely on SEO tricks or sketchy black-hat techniques. Solid content intelligently arranged that satisfies your client’s burning desires is just about all you’ll need. (Of course, we won’t leave anything to chance.)

Secrets of Video Charisma
Want to make it look easy, fun and engaging? Now you’ll be able to!
The truth is, many business owners don’t feel comfortable on camera. So lest you be tempted to get someone else to represent your business, we’re going to show you how to relax and be your best on camera.
It’s also almost always true that you will be your own best advocate. People are naturally attracted to you because of who you are, no matter who you are. And this is all about attracting the right people. So, to do this right you go on camera. And now you can do it with comfort and success.
In this module you’ll learn:

  • Why relaxation is the key to your on-camera persona
  • Why you think you’re overacting when you’re actually under-acting
  • Why too much energy exhausts your audience
  • Techniques that crush stage fright once and for all
  • How to know when you’ve nailed your performance
  • How to use a teleprompter
  • When word-for-word scripting is important and when to avoid it like the plague
  • Why and how to vary your rhythm to keep your audience interested
  • How to have fun on camera and connect with your audience
  • The lesson of the “Soda Pop Man” that will make you irresistible

Your performance is really the key to achieving your audience attraction goals. When you’re being your best “you”, you’re going to attract the right clients. I guarantee it!

The Simple Lights-Camera-Action System
You can get pro results without spending like you if you learn to think like one.
This next step should really be fun. Here we’re going to look at all the equipment and how to use it. You’ll find out where to get it, how much to pay, and when to substitute free for paid software.
You’re also going to learn the best ways to use this equipment and sometimes that isn’t what the manual says. In other words, you’ll learn my secret techniques for getting professional results from amateur equipment.
Here you’ll discover:

  • How to record your video
  • Composition – what the masters of painting can show you about video setups
  • Lighting – how a set of $10 hardware store lights can make your videos look even better than a set of $5000 Pro softlights.
  • How to choose the right camera for you
  • The best settings on your camera for each setup
  • When to go “auto-everything”
  • Why audio makes your picture look better
  • The importance of backgrounds and foregrounds and how to use them
  • Tricks that make your backgrounds look like they were shot on a $50,000 movie camera

This is the module where embarrassment turns to pride as you create a video that makes your company look amazing!

The Marketing Mogul Editing Method
Learning only what you need and nothing you don’t, you can get astonishing results!
Some find this an exhilarating step, because now you get to see the video as your clients will see it. In this step, you’re the puppet-master. You pull the strings and create the story.
You’re going to discover the fastest, most effective editing techniques that will give your videos both high production values and help them stand up to the rigors of distribution across the web.
Whether you are on a Mac or a PC, you’ll discover the simple secrets and checklists for making your videos look great without spending huge amounts of time in the editing program.
Here’s what you’ll discover next:

  • How to bring raw video into your editing system
  • How to add stunning titles
  • How to digitize your videos into high-quality formats
  • How to output your video in the formats required by video sharing sites
  • And a big bonus for fans of the screencast. The simple system for making your screencast movies look very, very polished!

Editing your videos…enjoyable? It will be by the end of this module.

The LeadStream Traffic System
List-building, client attraction, community-building. Whatever you call it, video is the way to make them come running!
Now that you have a magnetic video to put in front of your ideal clients, it’s time to share it with the world. And I do mean the world. With video optimization and social networking techniques, you can have your video going viral in pretty short order.
In this all-important step, you’ll learn the most effective ways to get your video seen by everyone who should see it.
You’ll learn how to:

  • Use video to build backlinks to your website
  • Increase your website’s ranking in the search engines
  • Use social networks like Facebook and Twitter to spread the word
  • Create attractive thumbnails without destroying your video in the process
  • Create video sitemaps to get your video listed in the Google search results
  • Use your video to post on influential forums
  • Automate the submission process
  • Outsource low-margin repetitive work
  • Much, much more!

This is where all your work pays off. When video is boosting your website’s rank in Google, bringing you hordes of clients who have fallen in love with you before they even meet you…

…you’ll understand the value of the skill you now possess.


PRE-LAUNCH VIDEOS:
Price:
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