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[DISCUSS] Anyone have any good restaurant marketing campaign ideas?

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I'm currently doing research for a Mexican restaurant and was wondering if anyone here has successfully run any marketing campaigns for restaurants. Either through Facebook (my specialty), direct mail, QR codes etc. However, I do not do SEO or Google ad words. Any recommendations pertaining to those 2 I wouldn't be able to use, but I'm open to all other suggestions. New customer acquisition, retention (making them come back more often) or reactivation ideas are all welcome.

Any swipe files, case studies or downloads you can point to that were successful for restaurants would be great as well.

I've already gone through the 2 Rory Fatt courses available on FUB. RMS Boot Camp 2003 (with Dan Kennedy) and the RMS Boot Camp 2006. And although I gained insight into the challenges of restaurant owners, the content in those seminars were surprising light on substance for working campaigns. Presenters were just selling stuff to the audience the whole time (which is expected). Unless there are Rory Fatt courses I'm unaware of.

Thanks in advance to anyone who can provide insight,

Indigokid

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