| No matter what size your business it deserves to be world famous and this inspiring book shows that you dont need to be one of the big guys to reap big rewards. A business can only grow if it stands out from the crowd, connects with the market and understands how to differentiate itself in a manner that is authentic, unique and relevant. This means, before a business rushes out and spends on marketing, advertising, promotion and PR it must know its brand identity. Author, David Tyreman helped differentiate and develop brand identity for some of the best-known companies in the world, including Polo Ralph Lauren, Nike, Tommy Hilfiger, and Disney. He started his business in his garage and grew it into a multi-million dollar powerhouse using the methods and techniques he outlines in this book. Featured on CNN, the Wall Street Journal, and many other TV shows, magazines, and newspapers, Davids entrepreneurial approach is both exciting and informative and this book shares brand identity defining know-how utilized by successful companies large and small. |
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