Hey there,
I know a lot of you are interested in copywriting and I hoped to get some opinions and suggestions.
I currently have the books and courses below, and obviously, that's a lot of material to go through. I'm not looking to become a copywriter. I just want to be able to write some decent web copy for my own site (business services) as well as use what I've learned to make marketing more effective. I also find the psychology interesting.
I plan to go through the recommended books and compile my own notes to refer to afterwards.
Thanks!
Scientific Advertising - Claude Hopkins
Ogilvy on Advertising - David Ogilvy (Read some of it. About 40% through it)
Breakthrough Advertising - Eugene Schwartz
The Adweek Copywriting Handbook - Joe Sugarman
Triggers - Joe Sugarman
Tested Advertising Methods (5th) - John Caples (I'm not going to read this, I'm looking for the 4th edition instead)
The Robert Collier Letter Book - Robert Collier
Million Dollar Sales Letter - Dan Kennedy
The Ultimate Sales Letter - Dan Kennedy (Read it)
Ca$hvertising - Drew Whitman (Read it)
How to Write a Good Advertisement - Victor Schwab
Copy Hackers Series - Joanna Wiebe
The Elements of Copywriting - Bob Bly
How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces (Report) - Bob Bly
Handbook of Copywriting Formulas - Bob Bly
Web Copy that Sells (2nd) - Maria Veloso
Shortcut Copywriting Secrets - Scott Haines
Persuasive Online Copywriting - Bryan & Jeffrey Eisenberg and Lisa Davis
Kickass Copywriting Secrets - John Carlton
Personality in Copy - Dan Kennedy
The Copywriting Clinic - Dan Kennedy
Total Conversion Code - Glenn Livingston & Terry Dean
Ultimate Desktop Copy Coach - Clayton Makepeace
I also have some short random PDFs and reports by Joe Vitale and other people about NLP.
I know a lot of you are interested in copywriting and I hoped to get some opinions and suggestions.
I currently have the books and courses below, and obviously, that's a lot of material to go through. I'm not looking to become a copywriter. I just want to be able to write some decent web copy for my own site (business services) as well as use what I've learned to make marketing more effective. I also find the psychology interesting.
- Are there any books you'd NOT suggest I read? Why?
- Which do you think are an absolute must?
- Any obsolete or unnecessary books since another would cover everything in it and more?
- Any quick reviews would also be appreciated.
I plan to go through the recommended books and compile my own notes to refer to afterwards.
Thanks!
Quote:
Scientific Advertising - Claude Hopkins
Ogilvy on Advertising - David Ogilvy (Read some of it. About 40% through it)
Breakthrough Advertising - Eugene Schwartz
The Adweek Copywriting Handbook - Joe Sugarman
Triggers - Joe Sugarman
Tested Advertising Methods (5th) - John Caples (I'm not going to read this, I'm looking for the 4th edition instead)
The Robert Collier Letter Book - Robert Collier
Million Dollar Sales Letter - Dan Kennedy
The Ultimate Sales Letter - Dan Kennedy (Read it)
Ca$hvertising - Drew Whitman (Read it)
How to Write a Good Advertisement - Victor Schwab
Copy Hackers Series - Joanna Wiebe
The Elements of Copywriting - Bob Bly
How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces (Report) - Bob Bly
Handbook of Copywriting Formulas - Bob Bly
Web Copy that Sells (2nd) - Maria Veloso
Shortcut Copywriting Secrets - Scott Haines
Persuasive Online Copywriting - Bryan & Jeffrey Eisenberg and Lisa Davis
Kickass Copywriting Secrets - John Carlton
Personality in Copy - Dan Kennedy
The Copywriting Clinic - Dan Kennedy
Total Conversion Code - Glenn Livingston & Terry Dean
Ultimate Desktop Copy Coach - Clayton Makepeace
I also have some short random PDFs and reports by Joe Vitale and other people about NLP.