Eugene Schwartz - Biography
(1927-1995)
- a mail order copywriter
- author of 10 books.
- aka Gene Schwartz
- wrote some of the most celebrated lines in direct-mail advertising
- Born on March 18, 1927, in Butte, Mont., and studied at the University of Washington
- Schwartz moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief.
- In 1954 he went into business on his own.
Eugene Schwartz - Notes
"Breakthrough Advertising" sold for up to $900 used up until it was re-released in 2004.
about putting sentences together
change the fortunes of man
universally adaptable
develop an entirely new market for a new or old product
creating and exploiting markets
We are all primarily conceptual midwives, helping give birth to new markets.
We are Market-Makers
Eugene Schwartz - Books
Breakthrough Advertising
How to Write Ads That Shatter Traditions and Sales Records
The Brilliance Breakthrough
How to Talk and Write So That People Will Never Forget You
(Hardcover - Mar 1994)
Mail Order
How to Get Your Share of the Hidden Profits That Exist in Your Business
(Hardcover - Dec 1983)
About Breakthrough Marketing:
WARNING: This book is crack for people who love learning about human nature, psychology and persuasion/selling.
It's addicting...because it's extremely thorough in understanding persuasion and human nature.
This book is so potent, I was not sure I even wanted to share it.
Eugene Schwartz sold $50 million dollars worth of a book with an ad using the information in this book. It works.
If you want to learn persuasion for real - this is the book for you.
It's applied to copywriting, but you can apply it to ANYTHING where you want the other person to agree with you or hand you over money.
Plus, this book contains 4 of Eugene Schwartz's best ads, where he shows you the ad, breaks it apart, reconstructs it, and explains every step of the way.
If you don't thoroughly understand human nature a hell of a lot better after reading this book, you simply didn't read the book.
Endorsed by:
Jay Abraham Michel Fortin Clayton Makepeace Gary Bencivenga John Carlton Harlan Kilstein Gary Halbert...and just about every other top marketer and copywriter.
If you want to learn copywriting this book is one of the top 3 books.
I'd say it's second only to Claude Hopkins' books.
It goes DEEP into the psychology and exactly what you need to do to write copy that pulls in money and persuade people to see your point of view as yours.
DOUBLE WARNING: This book is NOT easy to read.
It is for serious copywriters and marketers only.
You will NOT understand this book after your first reading.
There is too much information to understand.
And if you think you 'get it' on first reading, you probably don't.
This is a copywriters manual more than it is a 'book'.
This is for the actual copywriter who wants to command $5, $10, even $25K fees.
This book is for the person who desires to master persuasion and selling.
The Package Includes:
Breakthrough Marketing Books
Breakthrough Advertising-best quality-mjr.pdf
Breakthrough Copywriting.pdf
Eugene Schwartz - 127 Winning Advertising Headlines.pdf
Eugene Schwartz - Breakthrough Advertising OCR.pdf
Eugene Schwartz - Breakthrough Advertising Secrets.pdf
EugeneSchwartzinterview.doc
Mail Order.PDF
eBOOK - Eugene Schwartz - The Brilliance Breakthough (OCR)
4 Audio CDs - Gene Schwartz Grad Course
Video - Gene Schwartz at Rodale.avi
Audio - Gene Shwartz Rodale Presentation
Audio - Gene Schwartz Seminar
Audio - Jay Abraham & Ken McCarthy - Breakthrough Advertsing Concepts.mp3
Gene Schwartz Master Swipe File
Michael Senoff 527 Rare Ads [573 typed doc + 1 xls index]
[GET]
Code:
http://www.othersecret.com/audio/ScottEugene/