Hey everyone.
I am in the process of designing a postcard for my company and will try to create the copy myself and have the printing company do the design with the images/layout/and offer I give them.
The headline doesn't sound too Grabbing but it is something that ties into the images that I want to touch an emotional side of the prospect.
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Service offered : Lawn sprinkler system installation
Promotion : Pre-season special 30% discount 7 spots available ( will word it differently ) explanation for the 7 spots will be explained but not sure how to word it right now. 7 spots are basically the amount of jobs I can installed before the weather turns hot and the ground gets hard... 7 good days in winter time is about whats expected.. So there is explanation but I have to cut it down to quick and to the point.
Delivery - Broadcast mailings EDDM in communities of mostly of newer home buyers.
HEADLINE - " Create Joyful Memories All Summer Long "
Two pictures will show family ( or father / son) in yard enjoying the grass etc , I have one in mind of the man and son touching the flowers as a small sprinkler is spraying the plants.
So basically I want to hear what you all think about my angle.. my " Hook" ? The emotional attraction. For some reason it seems better that screaming a 30% off headline and showing just pictures of sprinklers etc.
Look forward to any input.
I am in the process of designing a postcard for my company and will try to create the copy myself and have the printing company do the design with the images/layout/and offer I give them.
The headline doesn't sound too Grabbing but it is something that ties into the images that I want to touch an emotional side of the prospect.
---------------------------------------------------------------------
Service offered : Lawn sprinkler system installation
Promotion : Pre-season special 30% discount 7 spots available ( will word it differently ) explanation for the 7 spots will be explained but not sure how to word it right now. 7 spots are basically the amount of jobs I can installed before the weather turns hot and the ground gets hard... 7 good days in winter time is about whats expected.. So there is explanation but I have to cut it down to quick and to the point.
Delivery - Broadcast mailings EDDM in communities of mostly of newer home buyers.
HEADLINE - " Create Joyful Memories All Summer Long "
Two pictures will show family ( or father / son) in yard enjoying the grass etc , I have one in mind of the man and son touching the flowers as a small sprinkler is spraying the plants.
So basically I want to hear what you all think about my angle.. my " Hook" ? The emotional attraction. For some reason it seems better that screaming a 30% off headline and showing just pictures of sprinklers etc.
Look forward to any input.