Chris Malta & Lisa Suttora - What to Sell on eBay and Where to Get It [eBook (PDF)]
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Chris Malta, Lisa Suttora, "What to Sell on eBay and Where to Get It"
McGraw-Hill | 2006-01-24 | ISBN: 0072262788 | 288 pages | PDF | 1,4 MB
Contents
Foreword xvii
Acknowledgments xxi
Introduction xxiii
Part I: The Product Sourcing Mindset: Deciding What to Sell Online 1
Chapter 1 Fundamentals of Product Selection 3
The Importance of Good Product Sourcing 6
How Can I Know What My Buyers Want? 7
Why People Buy 7
What People Buy 9
Myths and Fundamentals of Good Product Selection 10
Product Sourcing Myth #1: Its a One-Shot Deal (or Putting All Your Eggs into One Basket) 11
Product Sourcing Fundamental #1: You Must Always Be Looking 11
Product Sourcing Myth #2: You Can Select Products in a Vacuum 12
Product Sourcing Fundamental #2: Live in the World in Which Your Buyers Live 12
Product Sourcing Myth #3: Sell What You Love 13
Product Sourcing Fundamental #3: Sell What Sells 14
Product Sourcing Myth #4: If You Dont Like It, No One Else Will 14
Product Sourcing Fundamental #4: Value Is in the Eye of the Beholder 15
Product Sourcing Myth #5: Pick a Product and Hope Its a Hit 15
Product Sourcing Fundamental #5: Understand Your Target Market 15
Product Sourcing Myth #6: Sell What You Know 16
Product Sourcing Fundamental #6: Learn About What You Sell 17
Product Sourcing Myth #7: One Size Fits All 17
Product Sourcing Fundamental #7: Select Your Products Based on Varied Criteria 18
Product Sourcing Myth #8: All the Good Products Are Already Taken 18
Product Sourcing Fundamental #8: There Are Millions of Products to Sell 18
Product Sourcing Myth #9: Ready, Aim, Select 19
Product Sourcing Fundamental #9: Product Sourcing Is a Numbers Game 19
Product Sourcing Myth #10: The Products Not Selling? Keep on Trying 20
Product Sourcing Fundamental #10: Abide by the Law of Supply and Demand 20
Product Sourcing Myth #11: There Is One Central Place You Can Go for Product Ideas 21
Product Sourcing Fundamental #11: Good Product Sourcing Is Not a Linear Process 22
Product Sourcing Myth #12: Product Sourcing Is a Piece of Cake 22
Product Sourcing Fundamental #12: Successful Product Sourcing Requires Research, Research, Research 23
Product Sourcing Myth #13: No Product Is an Island unto Itself 23
Product Sourcing Fundamental #13: See the Big Picture 24
Product Sourcing Myth #14: You Can Be Successful with Surface Sourcing 24
Product Sourcing Fundamental #14: Variety Is Not Always the Spice of Life 24
Think Niche 25
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