Lynda.com - Justin Seeley - Facebook for Your Business [39 videos (FLV) + 1 ebook (PDF) + 18 Ex.Files (jpg,png,psd,ai,rtf)]
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Lynda.com: Facebook for Your Business
Justin Seeley
Course Description
author: Justin Seeley
subject: Business, Social Networks, Social Media Marketing
duration: 2h 6m
released: May 22, 2013
Course Page
The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.
Topics include:
Planning your business's Facebook page
Changing your logo and cover image
Choosing a web address
Inviting friends to like your page
Posting effective status updates
Scheduling posts
Creating interactive polls
Analyzing your page performance and audience with Insights
Adjusting permissions and privacy
Extending the Facebook experience
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