John Medina - Brain Rules
ABOUT BRAIN RULES:
Most of us have no idea whats really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should knowlike the need for physical activity to get your brain working its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forgetand so important to repeat new knowledge? Is it true that men and women have different brains?
In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rulewhat scientists know for sure about how our brains workand then offers transformative ideas for our daily lives.
Medinas fascinating stories and infectious sense of humor breathe life into brain science. Youll learn why Michael Jordan was no good at baseball. Youll peer over a surgeons shoulder as he proves that most of us have a Jennifer Aniston neuron. Youll meet a boy who has an amazing memory for music but cant tie his own shoes.
You will discover how:
Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, youll understand how your brain really worksand how to get the most out of it.
Editorial Reviews:
[From Publishers Weekly]
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a reststudies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.(Mar.)
ABOUT BRAIN RULES:
Most of us have no idea whats really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should knowlike the need for physical activity to get your brain working its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forgetand so important to repeat new knowledge? Is it true that men and women have different brains?
In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rulewhat scientists know for sure about how our brains workand then offers transformative ideas for our daily lives.
Medinas fascinating stories and infectious sense of humor breathe life into brain science. Youll learn why Michael Jordan was no good at baseball. Youll peer over a surgeons shoulder as he proves that most of us have a Jennifer Aniston neuron. Youll meet a boy who has an amazing memory for music but cant tie his own shoes.
You will discover how:
Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, youll understand how your brain really worksand how to get the most out of it.
Editorial Reviews:
[From Publishers Weekly]
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a reststudies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.(Mar.)
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