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Social Media Prospecting?

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Well Cold Calls and Doorknocking work, one being more of a pain than the other.

Im looking to find a good method of social media prospecting to add to my toolbox. I have the accounts made, I dont know how to work them to get business really though.

So far I have 2 strategies:
Facebook I added all the people I know and chatted with them saying I started in real estate sales. I got 1 possible buyer lead from it
Linkedin I plan to make a group for real estate agents and hit them up for loan business since I have that license as well.

Possible other method:
I have heard that you can send about 20 messages to people on facebook that are not your friends and safely avoid being labeled a spammer. Nice

Other method that works but not enough for my uses:
search.twitter.com advance search, works ok but theres not enough people around saying the things I wanna hear! haha

What Im wanting to do is search out a list of people in my area, find some commonality(they go to church or some BS) and send them a message. Contacts is the name of the game, I wanna make 50 contacts in a flash. Calls and doors you got people who dont answer or arent home but with messages atleast most people read them on there.

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