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Logo Design Fundamentals
WEB-Rip | MP4 | AVC @ 800 Kbit/s | 1280x720 | AAC Stereo @ 128 Kbit/s 44 KHz | 254 MB
Genre: Vectors, Identity design | Language: English

Logos are deceptively complicated–simple to look at, but incredibly difficult to do well. We only need to look at brands such as Apple, Nike and 3M to see how effective logos can be deceptively minimal. Well, Gary Simon is here to teach us how this is done and he will be taking you through the whole process of designing logos, from the design brief to sketching concepts to incorporating client feedback. Let’s get started!

Course Outline
Introduction — 8m 2s
Introduction — 1m 36s
Logo Design Brief — 6m 26s

Logo Design Principles — 18m 12s
Simplicity vs. Complexity — 6m 54s
Uniqueness — 4m 36s
Versatility — 6m 42s

Types Of Logos — 16m 24s
Lettermarks — 4m 8s
Wordmarks — 4m 26s
Combination Marks — 4m 48s
Choosing The Right Logo Type — 3m 2s

Logo Design Concepts — 21m 38s
Brainstorming Concepts — 5m 38s
Choosing The Right Concept — 7m 38s
Sketching — 8m 22s

Designing The Logo — 1h 3m 44s
Typography — 11m 16s
Designing The Basic Shape — 13m 44s
Adding Highlights — 14m 46s
Adding The Fizz — 8m 52s
Presenting The Logo — 11m 54s
Receiving Feedback — 3m 12s

Conclusion — 2m 50s
Final Thoughts — 2m 50s





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