Perry Marshall - Consulting Accelerator Blueprint
Discover “The Fastest and Most Reliable Blueprint for Making Money Online…”:
Code:
perrymarshall.com/consultant/blueprint/ Information
Module 1: Your Consulting USP & The “Hero” Story You Craft. Saying “I’m a marketing consultant” will get you nowhere. You need an elevator speech that’s head and shoulders more sexy and unique than what every other webmaster and SEO guy is telling people. Jack, Bryan and I will equip you with the tools you need to define this. I cannot overstate the importance of this. It is THE key to everyone else. You could be the best rainmaker in the world, but if you don’t stir desire in peoples’ hearts when you explain what you do, opportunity is lost. Module 2: Client Selection via 5 Power Disqualifiers. When You’ve Got the WRONG Clients, Life Sucks. A bad client is just as bad as any other toxic relationship. This is why Client Selection and Disqualification is paramount. John Paul Mendocha, who’s been a six-figure gunslinger for over 20 years, will equip you with the next piece of the puzzle: A filter that gets rid of the people who are going to waste your time and screw you over. You need to know this before you even begin to market yourself, because most people (especially beginners) will automatically, subconsciously attract vampires and leeches. Brand new consultants are like girls who grew up with abusive fathers: They’re attracted to Harley-riding bad boys who slap ‘em around like dad did. You do not want that kind of client. John will give you the client-intake detox. Module 3: Client acquisition through Offline Marketing. The best client opportunities are rarely found by advertising online – especially “obvious” online channels. Matt Gillogly will step you through a completely different approach that centers on OFFLINE media and Brick-And-Mortar centric advertising. This is where the money is. You also get more loyal, more stable clients, people for whom doing a marketing campaign is not like driving a camel through the eye of a needle. Module 4: Structuring Joint Ventures with Jack Born. It’s nice to get an up-front check or retainer fee from a client. But partnering with them is potentially far more lucrative, especially if you’ve successfully detoxed your client list (see Week 2). JV’s are often a “begin with the end in mind” proposition and this can help you attract the right relationships from the beginning. Module 5: Close the Deal. Have you ever done a great presentation, generated an enthusiastic response, then spent the next six months waiting for them to actually write you a check? Your spouse sure loves it, doesn’t she? “Some day my think-it-overs are gonna cash in, just you wait, honey.” Yeah right. None of this other stuff does you any good until you figure out how to Close The Deal. This is John Paul Mendocha’s specialty – they don’t call him Doctor SpeedSelling for nothing. Here, you will learn the phrases, the positioning and the posturing you need to land the fish in the boat. Module 6: Increasing Deal Size. Joshua Boswell will show you that many clients are capable of engaging 3-10 times more business with you than they appear to be at first. Joshua is a master at turning $10,000 opportunities into $100,000 engagements. Every client has hidden buttons, undisclosed desires, festering problems. The problem they told you about, the one that got you in the door, is only the tip of the iceberg. “There’s never just one cockroach.” Joshua will teach you how to uncover those problems and double or triple the depth of your consulting engagement. Module 7: High Ticket Consulting. There is an entirely different level at which this game can be played. Most Planet Perry people will think in terms of making $5,000 to $25,000 per month. You need to know that many clients will scoff at that, and assume you don’t know anything if you’re charging that little. It’s not necessarily any harder to get a $50,000 check than a $5,000 check. The High ticket Consulting module with Matthew Gillogly will enlighten you to the world of corporate consulting. It requires different positioning, a more subtle pedigree – but he’ll show you the approach, the wardrobe and the manners you need to land those enviable gigs. Module 8: Managing Accounts & Client Expectations by RocketClicks. One of the world’s premiere Pay Per Click management companies is going to open the kimono on how they keep their clients happy. They sell to the Fortune 1000 and their clients typically have already gone through multiple PPC managers and SEO companies. Their clients are exacting and have an excellent grasp of their numbers. How do they retain them? How do you retain them? You’ll find out here. BONUS Module 9: PPC Consulting: From Unemployable to Permanently Employable. With David Rothwell. BONUS Module 10: From Zero to Aggressive Growth. With Australian PPC expert Mike Rhodes. BONUS Module 11: Using Radio as a Platform to Attract Clients. With Mark Imperial & Bob Regnerus. [If you've got last year's version, then you already have the first eleven modules, but everything from here on is new material] New! Module 12: Quick Client Attraction from Elance (Yes, Elance). Lewis Bassett says “Elance can be a cesspit” but that’s if you look at it the traditional way. He’s devised a method that weeds out the wackos and gets the high quality clients paying attention to what you say. You’ll be positioned as a pro even though you’re starting your search on Elance. Great if you’re starting out or you need to land jobs quick or you haven’t built up your authority position yet. New! Module 13: The Interviews and Newsletters “Soft Sell”. Richard Jacobs has a system for getting past the fanged gatekeepers of some of the toughest clients in the world: attorneys. His system is repeatable and easy to grasp. It’s the easiest soft sell in the world and positions you as a pro. Plus you’ll learn enough about their industry to speak the secret lingo to your next prospective client and demonstrate that you’re an insider… not just another run of the mill generalist. New! Module 13. Instant Authority via Webinars. At the first ever Rainmaker event for consultants, my marketing manager Jack Born brought down the house with his training on how to use webinars to position yourself as the in demand expert. He’s added more details to this training because there wasn’t enough time from the stage to give all of the details. And he’s put in his latest and greatest lessons from doing webinars week after week. New! Module 14. Using Guest Blogging to Build Your Consulting Business. One of the great things about consulting is that you’re not required to have a full blown website to get a client. (Compare that with selling your own products online.) With this module on guest blogging you’ll hear from a real world copywriting consultant on how he gets his best content in front of other people’s audience through guest blogging. New! Module 15. Facebook for Brick and Mortar Marketing Magic. Keith Kranc has impressed me with his innovative methods for driving traffic from Facebook and then looping them through several marketing funnels until they’re ready to buy. My team has convinced him to share his strategies that get brick and mortar clients to say “yes” very quickly to a targeted marketing campaign designed to generate leads faster than almost any other method. He’ll share the exact language he uses to explain the concept to brick and mortar business owners so they not only “get it”, they want it. Bad. New! Module 16. Postcard Marketing – “The Other Inbox”. Matt Gillogly is “Mr Direct Mail” on my team. He’s going to show you what works and what doesn’t with postcards. The great thing about using postcards to bring prospects into your client attraction funnel is that the economics works SO much better than trying to sell a low priced product with direct mail to a cold list. You’ll discover who to send them to, what vendors to use, what “call to action” to use, and how to get your postcard designed. Plus Matt will share his hard won experience through mistakes he’s made so you can avoid making the same ones again. New! Module 17. 80/20 Consulting. With John Mendocha. New! Module 18. 80/20 Negotiating for Consultants. Module 19. Consulting Secrets of “Lumpy” Mail. New! Module 20. Whitepaper Wizardry. The very best content from my “White Paper Writing Course” cherry picked for building your consulting business fast. Quick tip: the very word “whitepaper” positions you as an authority on your topic. When your whitepaper is being read by a prospective client you are automatically the first choice when it comes to choosing who can solve their problem. You’ll describe their problem better than even they could have explained it. I’ll show you how to structure the whitepaper to attract the best clients and repel the time wasters. New! Module 21: Reprogramming Your Financial Thermostat. With Perry Marshall. I’m personally going to lead you on a “head trash” cleaning exercise that’s designed to take what took me years to unravel and compress it down to 100x. Your Financial Thermostat needs to DOUBLE or TRIPLE for you to have the kind of healthy business that your spouse and kids deserve for you to have. When that happens, getting clients will suddenly become so much easier. Because you’re convinced on the inside – that thermostat is going to communicate to them on every level. |  |
Sounds awesome! How much?
NOTE
| $3,500 + FUB Fees + FTP Fees + Paypal Fees |  |
Gulp... and how much as a group buy?
NOTE
| Assuming all the fees add up to an additional 25%, here's a rough guide to the total cost: 20 seats = $219 30 seats = $146 40 seats = $110 50 seats = $88 | |
At that price, for all that knowledge, I'd be stupid NOT to buy!
WARNING
| You MUST read the Group Buy rules: http://www.feedurbrain.com/forum/sho...rk-and-More... Not following them might turn your payment into a donation to the site (and Patriot's got enough ivory back-scratchers). |  |
List of soon-to-be consultants (and soon-to-be-wealthier consultants):
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