Paul Hancox - The Secrets Of A 10% Conversion Rate [ eBook - PDF ]
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http://onlineselfeducation.com/copyw...book-pdf-.html
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I like the part where he talks about closing all the customer's doors and the concept of flow testing. Read it if you want to increase your conversion rate.
Remember to hit the THANKS button! smilie
Bloggers, Affiliate Marketers and Internet Marketers, Here's Why You Need To Know...
The Secrets Of A 10% Conversion Rate
Special Report by Paul Hancox,
Brought to you by Robert Plank
Did you know...
(a) that many of the top Internet companies, such as Amazon.com and Tickets.com regularly achieve conversion rates (i.e. the percentage of site visitors who make a purchase) of about 10% or higher?...
(b) that even 10% is low for direct sales companies, who often achieve appointment to sales conversion rates of 20% to 40%?...
(c) that many smaller web based businesses, affiliate marketers and bloggers are still struggling to achieve conversion rates of just 1% or 2% for their web sites? - which begs the question...
How Do The "Big Players" Achieve
Such High Conversion Rates?
The answer is of vital importance to all bloggers, affiliate marketers, Internet marketers... and, quite frankly, to anyone who is thinking of making money on the Internet...
... because if you could discover their "secrets", you could replicate their success and make more money blogging, earn more affiliate commissions, and generate more sales - so I'm sure you'd love to know their secrets, wouldn't you?...
In a nutshell, here's how they do it:
The answer is, they know how to sell.
They understand that selling is a process, and they understand the psychology of selling better than most.
In a moment I'll explain precisely what I mean, and I'll show you how I achieved 20% to 40% conversion rates myself after discovering their secrets... but just before I do, you may be asking yourself...
"Why Does a High Conversion Rate Matter Anyway?"
Let me give you an example of why your conversion rate can make a massive difference to how much profit you make, or how much affiliate commission you earn...
Please pay close attention here, because I'm going to show you something truly remarkable...
Let's say you're selling a $50 product, and it costs you $40 to get 100 visitors to your site...
Let's also say you have an "average" site that converts 1% of your visitors into customers. (So every time you send 100 visitors to your site, you make 1 sale)...
For every 100 site visitors, you sell 1 product at $50 each, which is $50 of revenue - but it costs you $40 just to get those visitors, so the thing that really matters to you, your profit, is just $10.
Are you with me so far? Good. Now, watch this...
Let's say you could "magically" increase your conversion rate to 2%.
Would Your Profits Double in This Example?
No, It Would Do Much Better Than That!
For every 100 visitors, you now sell 2 products at $50 each, which is $100 of revenue. It still costs you $40 to get that traffic, so your profit is now $60.
In other words, your conversion rate has doubled (from 1% to 2%) but your actual profit has increased sixfold, from $10 to $60!
http://onlineselfeducation.com/copyw...book-pdf-.html
