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* Look at the video on the sales page!*
Foundation: The Big-Picture “Pivots” That Make Becoming Influential Inevitable
- The three steps to the Creating Fame system (yup, there are only THREE things you need to get known, this is not a complicated system)
- The power of getting uncomfortable
- The “sought after snowball” and how everything you do will build on itself to create a snowball of leads, profits, and big opportunities
- How to easily make yourself stand out in a crowded industry
- The four factors that make someone noteworthy (these will surprise you!)
- Why you can be top dog to one customer and unknown to the next (and how to get past this frustrating problem)
- Exactly how to control whether you’re perceived as a “leader” or “follower” in your space
- Why the internet is the longest lever that’s ever existed
- The one factor that the marketplace rewards more than any other
- Why you’ve been banking on predicting the future . . . and how to break this harmful pattern
- The tweak in your goal-setting process that will double your productivity
- Why changing your plans is actually something that should be embraced, not avoided
- “Inevitability thinking” and the closer/farther seesaw
- Why motivation doesn’t matter, and the secret to creating productivity on demand
- The “pinball machine” method to automating your reputation and success
- How much TIME (in actual minutes) you need to spend each day, week, or month on each of these steps to see BIG results (we promise it’s an amount you can actually do!)
- The productivity and implementation systems that I personally use for making FAST progress so that your continued success will become inevitable
Presence: How To Scale Your Profitable Persona
- The six rules for building a business that customers are lining up to buy from
- The shift from “commodity” to “personality” and how it will change everything you do in your business. This will skyrocket your success rate and change the way that prospects look at you forever.
- Exactly how to optimize your website for high conversions while still making it media-friendly (i.e. without an ugly “squeeze page”)
- The ONLY thing prospects must know before they make a buying decision (once you grasp this you will fundamentally change your marketing forever)
- Why trying to “look big” totally backfires and the surprising truth about why small wins
- Why shocking your competitors will get you more clients, and how to do it with integrity
- How to be your authentic, real, un-glamorous self (or hey, if you really ARE glamorous, bonus points!) while still appearing as a major “star” in your field
- The surprising reason why “boring” stories are incredibly effective for building your reputation
- Where “faith” fits into the picture, and if you really need it to be successful
- The simple formula for crafting talked-about, distinct offerings that will set you apart from the competition
- The hidden factors customers use to decide who is the industry leader
- The three paths to scalability – and YES personal brands can easily scale . . . if you understand how
- Four simple bread-n-butter must-haves for building an expert website
- Why the barrier to entry at the top is much lower than you think
Content: The Step-By-Step Methodology To Get To #1
- The counterintuitive method that will allow you to share value with as many people as possible while still charging a premium for your time, products, or services (this is the core principle I base my entire business on)
- An actual three-sentence email I use to bring in ongoing customer traffic to the LKR website
- The definitive answer on how often you REALLY need to write in your blog or send out your newsletter (NOT every day!)
- My personal simple system for ensuring that we have fresh, quality content yearround WITHOUT a big time investment
- The one (and only one!) type of marketing you MUST have to become noteworthy in your field
- How to actively engage with your community WITHOUT giving away the farm – you will never again make the mistake of kicking yourself for giving away too much
- The four formats for communicating with your prospects and customers, and which one is the single most effective
- My astonishingly simple method for locking in one year’s worth of blog posts in one go
- Your seed-planting schedule and why regular “harvests” are CRUCIAL to not only increasing notoriety but growing the revenues of your business
- The secret psychology behind video, and how to seamlessly incorporate it into your existing marketing
- My “OPC” system for a flood of targeted traffic, email subscribers, and fans – this is my number one “not-so-secret weapon” explained in detail (AND it gives you a huge credibly/expertise boost at the same time)
- Dead-simple techie shortcuts for leveraging ONE blog post over and over again
- Exactly how to get flooded with interview requests – even if you’ve never been interviewed before
- The websites your most lucrative customers are hanging out on, and how to find them fast
Outreach: A Thriving, Loyal Fan Community That Spreads the Word About Everything You Do
- Why focusing on giving is the fastest way to grow your revenues (really!)
- What social media REALLY means – once you get this fundamental concept it won’t matter what the “hot tool” of the hour is, you’ll be on the train instead of chasing after it!
- Why friending people on Facebook won’t make you big, and how to stop wasting your time on social media
- The secret for creating online spaces that your prospects will love to hang out in, instead of Facebook pages and forums with tumbleweeds rolling across them
- The “party” method for drawing in hundreds of fans fast
- The single highest ROI activity for building a community of rapid fans (good news is, you’re likely already doing this without even knowing it!)
- How to befriend BIG name entrepreneurs that will support and promote you
- My one-liner for intimidating introductions that works EVERY time!
- Why your biggest fans might be hiding right under your nose, and how to pinpoint exactly who they are
- The high-leverage tactic that will turn your fans into message-multiplying machines
- Specific types of recognition fans LOVE – and what sends them running for the hills
- Step-by-step tactics for making it easy for your fans to share and promote you in a way that they will actually take advantage of (Hint: We’re NOT talking about those annoying email-5-friends pages!)
- The simple tool for tracking your “fan activity level” on autopilot
- How to structure your rewards so that they don’t feel like bribes (bribing is a big mistake that will eventually backfire every time)
- How to know who to partner with, and who to AVOID like the plague!
- Exactly how I obtained my big-name public speaking opportunities – this is much,
- MUCH simpler than you think and is an automatic outcome of using the Creating Fame system
- My techniques for getting people within your community to talk to each other – adding value to your brand while letting your fans do all the work!
- The high-leverage activities that will build up your fan base, and which activities are major time-sucks that will leave you worse off than before
The Fame Camp Guide to Guest Posting
- How to successfully approach bloggers who have no idea who you are
- How to determine what to write your guest post about
- Swipe file of effective “bio boxes” to use on your guest posts
- The three best sites for finding guest posting opportunities
- Fill-in-the-blank spreadsheet for tracking your “target” blogs
- How to get started when you’ve never guest posted before
- The Alexa ranking that the sites you post on should have (and how to find this)
- How to “eyeball” a blog and see if it has a healthy traffic flow
- Samples of actual (successful) pitch emails for guest blog posts
- The correct length & format for guest posts
- How to make sure you’re routing traffic from your guest posts back to your site
- Our “Famous Content” checklist to run all of your guest posts through
The Fame Camp Guide to Public Speaking
- Swipe file of emails to use to get great testimonials from your speaking gigs
- How to find potential speaking gigs in your area (you’d be surprised how many events are already happening right under your nose, even if you don’t live in a big city)
- Fill-in-the-blank spreadsheet for tracking potential speaking opportunities
- 6-step process for pitching yourself for speaking at a local venue
- Copy-n-paste speaking pitch email
- The 5 key points for an effective speaking pitch
- How to find large national conferences to speak at
- How to break into the national speaking scene when you’ve never done a big event before
- The two key points for getting your speaking proposal to grab the event organizer’s attention
- How to make a media kit
- Sample talk headlines and summaries
- How to get invited on stage “guerilla style” even if you aren’t on the official speaker list
- What to do after your big talk to keep the fame comin’
The Fame Camp Guide to Getting Interviewed
- How to do due diligence on a potential interview source to make sure it’s worth your time
- How to skip straight to the “big dogs” for interviews
- Top 5 sources for entrepreneur interviews
- Fill-in-the-blank spreadsheet for tracking potential interview sources
- Exactly what to say when you reach out to interview sites, radio shows & TV shows
- Four ways to find out exactly what your sources are looking for in an ideal interview
- Three actual pitches we’ve used to land big interviews including Rise To The Top & Mixergy
- The five must-have elements for a successful interview pitch
- The essential prep work for giving a fantastic interview
- What to expect when you get interviewed from a big source (an overview of the process)
- The four steps to ensuring an authentic interview that connects with your audience
- What to do after your interview to make sure it gets as many eyeballs as possible
The Fame Camp Guide to Video
- The three reasons why video is so powerful for Creating Fame
- Why “slick and professional” isn’t as important as you think
- How to develop your on-camera personality (and why you can’t fake it)
- How to “turn up the volume” for better, more connected videos
- The ideal length for an effective video
- The zero-cost way to get great lighting on video
- Why memorizing a script can backfire, and what to do instead
- The “one person” trick for calming your nerves on camera
- The five places to post your video for maximum exposure
- How to set up a YouTube channel
- The simple tricks for optimizing your video for search to get as many views as possible
- The no-software-required method for editing your videos – you don’t need to spend a dime
- The 10 best practices for killer videos
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