Gill Media - Google Adwords Training Course 2012
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Week 1 Topics
Introduction To Search How search works and how it applies to Adwords
Psychology of your buyer This will save you money and improve conversion
How Google Adwords Works A full understanding of what the dynamics are that make up your Adwords campaign
The Components of Your Campaign They all influence each other Keywords to Ads, Ads to Groups, Landing Pages to Copy all play a factor on conversion, visibility of your advertisement, and your cost
Homework Answer the questions that will lead to your account setup that is built with a strong customer focussed foundation
Q&A Call Answer questions on this weeks lesson or setup questions
Week 2 Topics
Account Setup With homework completed youll watch over our screen how to setup and configure your Adwords account properly
Keyword Research How to find the keywords your ideal clients are searching to find you
Ad Groups Creating Ad Groups that increase quality scores, reduce cost per clicks, and improve click through rate potential
Text advertisements Copy that converts, and reduces cost per click
Homework Creation of your campaigns
Q&A Call Answer questions on this weeks lesson or any prior week challenges
Week 3 Topics
Display Advertising What to expect and how to maximize results
Remarketing Campaigns How to laser target your potential client and be seen wherever they go on the web
this can often double your conversion rates
Homework Expand your campaigns to put real muscle behind your advertising
Q&A Call Answer questions on this weeks lesson or any prior week challenges
Week 4 Topics
Reports How to interpret the reports and make smart changes to improve Click Through Rate, Conversions, Budget Performance and Cost Per Click
Adwords Editor How to use this desktop tool to manage your campaigns with ease
System A blueprint for creating, managing, and improving your Adwords Campaign ~ This systematized process is what you will use as a checklist going forward
Q&A Call Questions on any challenge, or topic covered in the course
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